Bold insight is sponsoring GIANT Health 2023, which convenes leaders in the healthcare technology space to network and learn about the latest in healthcare innovations around the globe. Specialising in user experience (UX) and human factors research, Bold Insight’s...
Senior Researcher
Martin has nine years of experience conducting user research with portable and novel technologies across multiple settings, including homes, health, and public settings. He has completed projects on how to improve the experience of using voice-based technologies for people with low-language proficiency in and has recently been working on the integration and evaluation of new Machine Learning technologies in various parts of the UK health service. Martin holds a PhD from the University of Nottingham, where he remains a Visiting Researcher.


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Research uncovers the needs and challenges faced by bilingual individuals when interacting with smart speakers, offering valuable insights for improving conversational technologies.
Read our team’s latest bold insights
Bold Insight partners with DigitalHealth.London for user-centered design workshop
This week, Bold Insight’s Shada Azodi and Martin Porcheron will lead a user experience (UX) workshop in collaboration with DigitalHealth.London. The team will share learnings from their experience when conducting UX research to help companies develop effective and...
Bold Insight to keynote on healthtech UX at Frontiers Health conference
This month, Shada Azodi, Research Director at Bold Insight UK, will present as the keynote speaker at Frontiers Health 2023 during the re-imagining healthcare interactions thematic session. In her talk, How to deliver a better HealthTech experience: UX considerations,...
Bold Insight to present masterclass on how to build better, more trustworthy chatbots
This month, Bold Insight senior researchers Leigh Clark and Martin Porcheron will speak at the 7th edition, Chatbot Summit in London. The conference will unite prominent global brands, leaders in technology, and emerging startups, all collaborating to develop top-tier...