Bob Schumacher

Managing Partner

Bob has more than 25 years of experience in UX research. He co-owned User Centric, the largest UX firm in the US, and founded the first international network of UX consulting firms, which has grown to 25 countries. With a passion for global testing, Bob edited The Handbook of Global User Research and is the co-author of the recently published AI and UX: Why Artificial Intelligence Needs User Experience.He lectures frequently on the latest trends in UX research. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.

Bold facts

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Something unique about you summed up in one sentence:

If it weren’t for cheese, I’m not sure what I would eat.

Your favorite part of working at Bold Insight:

With amazing clients and incredible colleagues, we will change the world for the better.

In your spare time you would absolutely do this:

Learn to falcon.

How long have you been in the UX field?

Um, 30 years (OUCH)

Your favorite city in the world is...and why?

London – nothing else comes close to its vibrancy – around every corner is a new adventure.

Your ultimate celebrity dinner party guest list would include:

Nick Offerman. Sean Connery. Harrison Ford.

Long-term personal or professional goal?

I’d like to walk the Camino de Santiago.

Any other facts to share?

There is so much of this world yet to explore – I’d love to take bike trips all over Europe.
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Read Bob's bold insights
August 18, 2023

Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.

November 17, 2021

Data suggests the COVID 19 pandemic increased demand for UX research and contributed to skill growth among researchers.

February 22, 2021

It's time for tech companies to turn their attention to designing solutions for a senior community that is more in need of connection than ever before.

May 7, 2020

Promising numbers indicate that with safety precautions, participants are willing to return to in-person research.

January 31, 2019

Does a user's inability to successfully "walk up and use" a product necessarily point to usability issues?

January 14, 2019

As industries undergo massive change, there’s a tension; new players will disrupt old market structures and the UX is going to play a critical if not defining the role in the success or failure of these transformations.

October 11, 2018

Listen to reasons customers contact you and use those reasons to diagnose problems in your channels that may be hiding.

April 17, 2018

While confirmations and reminders are essential and usually well-intentioned, they are annoying. Organizations must uncover if and how their customers will use reminders and confirmations during user testing. Confirms should add to the user experience, not leave users feeling frustrated and tethered.

March 14, 2018

Create the conditions to collect highest quality data across diverse environments.


Read our team’s latest bold insights