Bold insight is sponsoring GIANT Health 2023, which convenes leaders in the healthcare technology space to network and learn about the latest in healthcare innovations around the globe. Specialising in user experience (UX) and human factors research, Bold Insight’s...
Bob has more than 25 years of experience in UX research. He co-owned User Centric, the largest UX firm in the US, and founded the first international network of UX consulting firms, which has grown to 25 countries. With a passion for global testing, Bob edited The Handbook of Global User Research and is the co-author of the recently published AI and UX: Why Artificial Intelligence Needs User Experience.He lectures frequently on the latest trends in UX research. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.
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Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.
Data suggests the COVID 19 pandemic increased demand for UX research and contributed to skill growth among researchers.
It's time for tech companies to turn their attention to designing solutions for a senior community that is more in need of connection than ever before.
Promising numbers indicate that with safety precautions, participants are willing to return to in-person research.
Does a user's inability to successfully "walk up and use" a product necessarily point to usability issues?
As industries undergo massive change, there’s a tension; new players will disrupt old market structures and the UX is going to play a critical if not defining the role in the success or failure of these transformations.
Listen to reasons customers contact you and use those reasons to diagnose problems in your channels that may be hiding.
While confirmations and reminders are essential and usually well-intentioned, they are annoying. Organizations must uncover if and how their customers will use reminders and confirmations during user testing. Confirms should add to the user experience, not leave users feeling frustrated and tethered.
Read our team’s latest bold insights
This week, Bold Insight’s Shada Azodi and Martin Porcheron will lead a user experience (UX) workshop in collaboration with DigitalHealth.London. The team will share learnings from their experience when conducting UX research to help companies develop effective and...
This month, Shada Azodi, Research Director at Bold Insight UK, will present as the keynote speaker at Frontiers Health 2023 during the re-imagining healthcare interactions thematic session. In her talk, How to deliver a better HealthTech experience: UX considerations,...
This month, Bold Insight senior researchers Leigh Clark and Martin Porcheron will speak at the 7th edition, Chatbot Summit in London. The conference will unite prominent global brands, leaders in technology, and emerging startups, all collaborating to develop top-tier...