Webisode: Why invest in global user research?

March 12, 2018
While many organizations see the value in user research, there is sometimes a reluctance to invest in a global research program.

Managing Partner, Bob Schumacher, editor of The Handbook of Global User Research, breaks down the benefits of global research in part one of this three-part webisode series.

Webisode 2 – Global User Research: Things to think about

Webisode 3 – Global User Research: Where to start


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