A global provider of enterprise software sought to identify internal user groups and current challenges in the development process and the use of a development platform.
A global provider of enterprise software sought to identify internal users involved in their development lifecycle and understand how they progressed through it with the aid of a development platform. Bold Insight was tasked with identifying segments of users and understanding current issues they faced, as well as their goals and behaviors in creating products.
We conducted remote one-on-one interview sessions with participants of a mix of experience and from a variety of global regions. Participants were asked questions related to their roles, goals, and issues they were facing in software development, particularly in working with the development platform.
Based on the feedback gathered on the current issues with the development process and the platform itself, our qualitative findings resulted in an initial categorization of user types and personas across global regions, as well as themes that informed recommendations for improvement and areas for future research.